The discipline of package design focuses on producing a container that will get noticed. By skillfully teaming colorful graphics, a unique shape, or any other eye-arresting method, the package designer is a key player in any company's marketing effort. No matter how beneficial the product inside the container may be, unless a consumer decides to pick it up, that product will never get tested.
Packaging is more than just your product's pretty face. Your package design may affect everything from breakage rates in shipment to whether stores will be willing to stock it. For example, "displayability" is an important concern.
Packaging design is not just about looking good, it is technically oriented and requires a fairly in-depth knowledge of printing and production. Printing for packaging has some very specific limitations, and you need to understand the production process. There are very specific constraints, and we design for them and integrate them into the whole process. When the consumer is holding a product, it needs to be the exact same visual representation the marketing decision was based on in the beginning.
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